With almost 83% of Twitter users on mobile, this feature once rolled out it may help you run a fruitful App Install campaigns. The ad format would help mobile users to preview the app you’re promoting from their timelines. It’s uncertain that the carousel format would be available for all campaign types or just App Install campaigns.Īpp Install campaigns will help you target a mobile audience likely to install or engage with the app you’re promoting. Multiple images in one grid help smoothen the process of showing various aspects of a singular product through swipable images, using a single tweet. In 2016, the carousel was a swipable unit. The new format allows you to include multiple swipeable images in a single ad letting you showcase various aspects and features of your products and services. Is this a tactic that can be leveraged by others to try and direct links to other pages? ie: /money-page/#show-link-bait that generates shares that actually produce links to the site's money page instead of the intended link-bait.Twitter Carousel, the ad unit that gives marketers a canvas for brand storytelling has been through various changes since it’s inception. I don't think twitter is doing this on purpose - but if they are - it is EVIL GENIUS! They are stealing lots of links heading into a user's account page and instead sending that link juice to their home page.ĭoes Google-bot follow hash tags? ie: When Google hits the link (A), does it crawl / or does it crawl /#!/aczarto? Make sure your web team is linking in (B) format and not just copy pasting the url when they visit your company's twitter page. Technically (A) is a link to the homepage of twitter and NOT to the individual twitter account as in **(B) **(The hash tag isn't technically part of the url, and traditionally Google has ignored everything after the hashtag)įor me, this raises a few thoughts/comments: (Due to a copy/paste from the address bar). They were linking like this: A) !/aczarto Something recently clicked in my mind when looking at the way our web developers were linking to our twitter accounts. We’re trying to figure out what happened, and the only thing that seems to make sense is that Twitter may have done a huge spam account purge, and instead of making it look like we suddenly lost a lot of followers, they just updated the aggregate total # of followers across all time……?Īny advice would be appreciated, thanks. The only way we would have even noticed this, by the way, is because we have a record of the OLD total follower count that Twitter had previously displayed as recently as last month. So while month-to-month continues to show gains, overall, we still went down. Twitter just dropped our to total count of followers by about 600.īut it’s not like we just suddenly lost 600 followers last month (in fact we gained far more than that), but rather that Twitter seems to have adjusted the aggregate numbers across the board retroactively for all months. What’s inconsistent, however, is the total number of aggregate followers shown in the cart. Month-to-month, the total number of followers continues to rise. Twitter Analytics shows follower counts in two places: Monthly increases in followers, and then also in the Audience Insights tab, where you can see three months of follower counts mapped in a chart. Our number of followers on Twitter has suddenly dropped (yet not dropped) in a really weird way. You're giving your site the best possible chance to display better in the SERPs but it doesn't necessarily mean it will happen. This is true for all forms of schema markup. It could be a combination of Tweet volume and regularity, interaction, followers etc and is likely combined with the strength and relevance of your website in the context of your search query too.Īpplying that schema is still a good idea in my opinion, it's just not as simple as "if I apply it to my site, it will definitely display in SERPs". There's no magic number (that Google is going to give us anyway) that will get it to display either. If you were a local plumber who Tweets a quote or funny joke a couple of times per year, schema markup or not, displaying this in the carousel won't provide any value at all and takes up precious screen real estate. If you think about it from Google's point of view, their aim is to provide the highest possible value to their searchers. Generally speaking, the only time that carousel will display in the SERPs is if the website is highly authoritative. Whether or not it will ever show up is completely at Google's discretion.
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